THREADBEAST: 10 YEAR ANNIVERSARY BOX

Role: Art Director, Producer, Creative Lead
Format: VFX Launch Film
Platform: Web, Social Media (Instagram, YouTube, TikTok)
Date: 2025

To commemorate ThreadBeast’s 10-year anniversary and unveil its redesigned subscription box, I directed a high-concept VFX video inspired by the polish and precision of an Apple product launch. The goal was to reframe how the brand shows up visually, delivering a new level of sophistication and storytelling that reflects ThreadBeast’s evolution.

This launch film became a cornerstone of ThreadBeast’s 2025 brand repositioning, signaling a new visual tone rooted in elevated aesthetics, minimalism, and product-first storytelling.

THREADBEAST: BRANDED COMMERCIAL

Role: Writer, Director, Cinematographer, Editor, Producer, Casting Director
Platform: Instagram, TikTok, YouTube, Email, Website
Format: Lifestyle Branded Film
Date: 2025

To introduce ThreadBeast’s new creative direction and tagline, “For the Moments That Matter,” I directed a lifestyle-driven branded film featuring professional skater Boo Johnson. The goal was to spotlight real, grounded moments of personal rhythm, freedom, and expression—showcasing how ThreadBeast fits into everyday life with effortless authenticity and cultural credibility.

I led the creative vision end-to-end—developing the narrative arc, directing on-location lifestyle sequences, and overseeing all post-production to align the visuals with our evolving tone. Collaborating closely with our internal team and Boo’s camp, we created a cinematic piece that elevated ThreadBeast’s identity through intimate portraiture, stylized realism, and thoughtful pacing.